CIRCULARITY

DEFINITION

CIR·CU·LAR·I·TY

"At Nike, we believe in the unlimited potential of athletes. We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it, and, ultimately, how we reimagine it."

Design has the opportunity to take on a powerful role in making the world a better place. Circularity puts us on a journey that focuses on achieving progress hour by hour, day by day, week by week, year by year. By focusing on progress and not perfection and by making better choices, we embrace the chance to reconsider our craft in hope that it forms a ground swell of change." — John Hoke, Chief Design Officer Nike